MY ROLE: Creative Direction, Website UI/UX Design
One of my favorite tennis players from the WTA circuit is Simona Halep, so I had lots of fun creating a website design concept that showcases her professional tennis career.
I wanted to use a combination of her favorite colors (pink and red), that work really well with the neon green of the tennis balls. And I couldn't have forgotten to showcase her faithful Wilson racket.
My goal for the website was to infuse it with a dynamic and energetic vibe, yet keep it clean, light and informative.