Over an initial call with the client, we've established clear guidelines with regards to the target audience and the mission we're trying to achieve with this presentation website. The main goal was to create a trustworthy, modern-corporate look that will engage Executives, Top Managers and Managers in the tech industry.

The challenge was to evade the cinematic, over-futuristic look of 'robots taking over', and thus, the visual theme that I proposed was a "bright AI future", with a light, minimalistic feel. Structure-wise, I wanted to adhere to familiar patterns and page layouts, that will cater to the age group and expectations of the main audience.