I've been asked by Viorel to completely redesign his personal brand and website. The main challenge was to create a perfect balance between the warm, inviting setting (with great care in choosing the right serif fonts for the headers; and the warm, pastel gradients in the background) and the professional and well-structured, copy-heavy content of the website (navy backgrounds, easily legible sans serif fonts for the copy areas) to cater to his clients: high-impact leaders and businesses owners searching to grow on a personal and professional level.