The goal was to create a logo and brand image that was cutting edge, bold and modern, welcoming but impressive at the same time.
I chose a bright, bold & vibrant orange gradient for their brand colors, which is sure to grab attention and stand out at a glance in the sea of competitors.
Since Modern Marketing Mastermind is focused exclusively on growth strategies, unlike most similar organizations (that are industry or business model driven), I wanted to include a symbol of growth/evolution in the logo mark. An M and a 3 (which stand for the 3 big Ms: Modern Marketing & Mastermind) are also clearly distinguishable in the mark.
BRANDING
LOGO DESIGN