Emily got in touch with me with a clear vision of what her revamped logo needed to feel like: more mature (yet still fun), less feminine and it definitely needed to appeal more to her target audience - HR Managers, Business Owners and Sales Professionals.

The logo I created for Earnestly has a light, fun & creative vibe. The crisp, modern logomark will beautifully translate to foil embossing as well as on any other type of material. The icon has a double meaning: it’s a gift box on one hand, and it represents the capital letter E (of Earnestly) with a bow. The balance between not being too feminine, nor too playful, but still creative and fun, while also being professional, is kept with this combination of typography and iconography.