Personal Branding RL

Richard (a sought after executive leadership expert, working with some of the world’s most exciting brands like Uber & Harper Collins), approached me with a clear goal in mind: he needed a new logo for his personal brand and website. I had to come up with a unique concept that was modern, clean, and professional at the same time.

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The idea for the concept came as I browsed through his old website and saw that he liked to emphasise his titles/headers with prominent dots, that convey completeness, decision, confidence. I also took advantage of the fact that his name starts & ends with the letter R, thus I reinforced the same idea of completeness within the new logo design: the solution to ones needs starts and ends with Richard, R.

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