MY ROLE: Creative Direction, Brand Identity, Logo Design, Collaterals, UI/UX Web Design, Copyright
channels: Digital, Print
Founded in 2011, Ginort Invest is a construction company that provides a full range of civil engineering services at the highest standards. The company has seen steady growth, constantly expanding its area of expertise. Its varied work portfolio is comprised of over 100 complex and innovative works built with the utmost care to adapt each structure to the client's preferences and requirements.
As they felt they outgrown their old branding and it wasn't representative of their current company, they contacted me in order to make a complete rebranding and design their new responsive website from ground-up.
The concept for their visual identity consists of different elements that are tightly fitted/pieced together to form a complete structure (in our case, the Ginort Invest logo has different elements that together form A) a house and B) the letters "G" and "I" in a harmonious, yet modern and clean fashion).
The Mirodi company exists within the same brand family as Ginort, so I took great care to preserve the style and look of the umbrella company's branding and have the Mirodi logo shine on its own as well. The logo mark represents on one hand 2 house roofs and, at the same time, the initial letter M of Mirodi.
Quick snap of the freshly printed stationery - folder, letterhead, business cards & flyer.
the CARs received a facelift too
You can take a closer look at the website design here.