This was a really fun project to work on!

J.D. Powell, the director and coach of BLB,  knew exactly the feelings he wanted to convey through his website. I transformed his vision into reality by creating a fun and energetic vibe using the brand’s orange and blue hues; and playing off of the basketball’s roundness I created all CTA buttons & containers as part of the UI. All important information is organized in a very straightforward and easy to understand manner, so that both teens or busy parents can access  it in a blink.

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