MY ROLE:   Creative Direction, Brand Identity, Logo Design, Stationery Design
channels:   Digital, Print

aramco diesel
Razvan contacted me to build a brand identity for Aramco Diesel, a Romanian gas station company, that commercializes mainly diesel. 
I wanted the logo to feel very energetic, to evoke a sense of motion and speed, like a fast moving car. Hence, I went with the slightly elongated and slanted font. At the same time, I needed it to be clean, modern and minimalistic. The end result was loved by the client.   

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