MY ROLE: Creative Direction, Brand Identity, Logo Design, Stationery Design
channels: Digital, Print
Razvan contacted me to build a brand identity for Aramco Diesel, a Romanian gas station company, that commercializes mainly diesel.
I wanted the logo to feel very energetic, to evoke a sense of motion and speed, like a fast moving car. Hence, I went with the slightly elongated and slanted font. At the same time, I needed it to be clean, modern and minimalistic. The end result was loved by the client.