MY ROLE: Creative Direction, Poster Design, Social Media Visuals
channels: Digital, Print, Social Media
This large sized poster was designed for a community event held by Parinti de Ciresari. The event took place on most weekends, for the duration of the entire 2022 summer. A street was closed off for traffic, thus offering pedestrians (both adults and kids) extra room for different sports activities, social gatherings, lemonade stands, arts & crafts activities and so on.
The vibrant colors of the composition are those of the already established brand; the summer evoking elements, plus the sports equipment that are "exploding" around their logo's cherry symbol, create a cheerful, fresh and inviting vibe, that's sure to grab all passers by attention.